The client for this project was Smartware, the parent company of Princess. Princess is a household brand that aims to make your daily household tasks run smoother, leaving more time for you to enjoy what truly matters, such as quality time with family and friends. Daily life is already busy enough, and our products are designed to assist you in your household chores, providing convenience, more enjoyment, and relief from tasks. We were tasked with optimizing the current hand blender set with a focus on storage and reducing the size of the packaging.